Well, technically their plan worked, even though we think they are jerks. To promote a movie, ad agency Thinkmodo decided to stage a fake murder in an elevator and see how people react when the doors opened onto somebody being killed, so that they could film it and put it on the internet.
Researchers have used an experimental drug to help obese monkeys lose weight — and it could work for humans too.
The medication, Adipotide, works by finding and sticking to proteins on the surface of blood vessels that feed white fat cells, and then releasing a synthetic molecule that kills those cells.