Lori grew up in the Texas Panhandle. It will always be home. She loves the people and the community. Lori has been in Amarillo radio 28 years. She started her radio career at the One 91.1 and in the Broadcasting Department of West Texas A&M University. One of the things that her mentor, Dr. Leigh Browning drilled in her head was the pronunciation of W. "It's not dubya, it is double u." Her love for the radio and country began at an early age. She used to sit in her grandmother's kitchen floor. Her grandmother would turn up the radio and get to cooking or baking. Lori was either going to become a chef or on the radio. You know which one she chose. When she's not working she enjoys spending time with her family going to events, concerts, museums and going on road trips. If she has some extra time you can find her curled up with a good book escaping to another world for a bit. If you have any great book suggestions don't hesitate to email her a list.
Lori Crofford
May’s Most Wanted: Help Law Enforcement Track Down the Most Wanted Man in Texas
You can earn a reward for helping to track down this most wanted Texas Fugitive.
Canyon’s Fat Boys Building Won’t Stay Empty This Familiar Business is Moving In
This popular Amarillo restaurant found a new home in Canyon!
Is It Illegal to Sleep at a Texas Rest Area?
Looking to catch some ZZZ's but don't want to pay for a hotel? You may be breaking the law in Texas if you sleep here.
Looking for A Fun Summer Job in the Amarillo Area Where You Can Enjoy Great Live Music
Check out these exciting summer positions at a new music venue in the Amarillo area.
Texas Recall: H-E-B Recalls Ice Cream Due to Possible Metal Fragments
H-E-B is recalling ice cream.
It’s the Best Little Mini Mansion in Canyon
This is the cutest mini mansion in Canyon.
Former ‘The Voice’ Contestant and Country Musician Kameron Marlowe to Perform in Amarillo
Kameron Marlowe performing live in Amarillo!
This Texas City Was Named Among the Best Places to Live in the US
This Texas city was named one of the best places to live in the US.
Another Dr. Death? Dallas Doctor Convicted of Hurting Patients with Tainted IV Bags
Dallas doctor convicted for messing with patient IV bags.
It Doesn’t Get Anymore Country Than Merle Haggard Buying a Round of Shots for a Bunch of Texans
Merle Haggard is not only a legend in country music but shots!